Posts Tagged ‘health consumer behavior’

Health care consumers are not homogenous

May 3, 2008

Does that mean we’re not non-fat? But seriously, the above headline comes from Deloitte who claims to have “discovered” that health consumers do not think and behave the same, and now claims knowledge of “the six segments” that define health care thinking for the whole country based on a sample of 3,000. That’s great. But, [...]